Winnings wanted to reinvigorate their brand with a campaign that would inspire audiences to live their best life and position the business as the appliances specialists.
We investigated 3 core personas of the winnings customer and discovered when customers came to Winning Appliances they weren’t just looking for functional appliances. They were looking to fulfill a future, emotional need. They were searching for their forever homes.
Content Mission & Solution
We created a content mission to help Australia live their best life and highlighted how Winnings was all about transformational experiences. We used in-store experiences and beautiful Appliances, to create films where consumers were transported to a vision of their forever home.
The business has seen a 30% uplift in sales.
The campaign has also reignited Winnings teams with a new sense of pride around their business as the first brand campaign the business has executed.