The NRMA - Purpose launch




B2C, Film led, Purpose Led


To mobilise Australians for the collective good


The NRMA Group were embarking on a business transformation with further expansion into the travel sector including a range of newly acquired parks and resort destinations. They asked 3rdspace to help launch this new direction built around their vision to enable Australians to reconnect with a new found freedom.


With COVID-19 halting our ability to travel internationally and local border restrictions lifting, the time was ripe for inspiring Australians to get back on the road to find new ways to connect with each other, the land and community through meaningful experiences.

& Solution

Drawing inspiration from the connection to land, the sea, culture and sense of community that our Indigenous peoples intrinsically hold, we created a content mission to help Australia celebrating freedom which explored what it truly feels like to experience freedom through a passion for exploration, travel and adventure. Narrated by one of Australia’s leading Indigenous actors, Trevor Jamieson, this piece of emotive storytelling encourages the audience to join the journey - to get back to country as The NRMA embarks on a new era.


“A truly inspiring way to engage our teams and customers around the new purpose of the NRMA” Rohan Lund CEO The NRMA
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