We needed to reposition TAFE with the business market as a provider of choice by educating that TAFE enterprise is a full service solution provider Business and can meet all their training needs not only in VET but also in such areas as Leadership & Management, ICT, & Administration and Work Health & Safety
Insight
In the next two decades, there won’t be a shortage of jobs but if we don’t take the right steps there will be a shortage of skilled talent to fill those jobs.
Content Mission & Solution
Our content mission was TO INSPIRE BUSINESS TO BE FUTURE READY BY PUTTING TALENT FIRST, TODAY.
The solution was a thought leadership platform, asking Senior C-Suite Execs to ‘Think Again’ about how they put Talent First and demonstrating how TAFE Enterprise can help business develop both hard and soft skills for the future.
Impact
0.4% CTR
$0.20 CPV
49% to 59% Increased brand awareness of TAFE NSW as a corporate training provider