Study Gold Coast - Global Campaign

Client

Study Gold Coast

SERVICES

B2C, Film led, Purpose led

Brand
Purpose

To educate the community about the value of the education and training sector and provide meaningful student experiences which add depth to the city's social fabric.

Issue

Study Gold Coast wanted to change perceptions and highlight the Gold Coast as a welcoming and safe study destination for local and international students, supporting the marketing efforts of the major Gold Coast educational institutions

Insight

The Gold Coast is home to a diverse mix of 25,000 students from 130 nations.

Content
Mission
& Solution

Our content mission was to Celebrate Diversity as we set about re-framing the way people think about the Gold Coast by celebrating it’s forward-thinking education facilities and diverse mix of students.We invited students internationally to join #OURHUMANRAINBOW. We placed the students at the heart of the content led campaign and across all creative outputs.

Impact

YouTube - Reach 4.2million / 1.6M views Facebook/Insta - Reach 3.6M+ uniques / CPC $0.06 / CTR 4.61% 6.9% Youtube CTR (benchmark 1.5%) 44,000 social media actions (FB & Insta)
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