B2B, Film Led, Hybrid Events
NEC - Immersion Plus
Client
NEC
SERVICES
B2B, Film led, Hybrid event, Thought leadership
Brand
Purpose
To solve customer challenges through targeted and innovative technology solutions.
Issue
With Australia and Japan going in and out of lockdowns, we needed to find a new way to engage C- Suite and Government decision makers and their influencer set as an alternative to the annual NEC conferences in Australia and Japan.
Insight
Having a transformative mindset doesn’t give you a roadmap to the future. It is a transformative way of being. It is about knowing, regardless of what steps you take, that change is happening faster and in a format you cannot predict. All you can do is build the skills and be ready to act.
Content
Mission
& Solution
We developed an evolving content platform and series of virtual events with world class thought leadership and production values built around the mission: To inspire leaders to develop a positive mindset to change, exploring what’s possible and deliver transformational experiences.
Impact
1,700+ event registrations
1.3M+ video views
An engagement rate on LinkedIn 201% higher than the global benchmark
B2C, Film Led, Purpose led
The NRMA - Purpose launch
B2C, Film Led, Purpose led