B2B, Film Led, Hybrid Events
Globus family of brands - Brand purpose & Campaigns
Client
Globus family of brands
SERVICES
B2C, B2B, Film led, Purpose led
Brand
Purpose
Globus family of brands - Brand purpose & Campaigns
Issue
The coach touring and river cruising market is cluttered with brands offering very similar product offering and experiences. GFOB we’re struggling to communicate their point of difference to their customers and travel agents.
Insight
The 45+ travel market are young at heart, who have the freedom to take the trip they always wanted to - ‘A trip I’ll re-live forever’
Content
Mission
& Solution
Re-define the brands within the group as a ‘house of brands’ with one shared ‘alive’ and ‘refreshing’ purpose and content mission to ‘Go Live It’.
Impact
The strategy, campaigns & refreshed content drove 28% YOY growth (pre Covid)
See more for globus here (Link to Game show)
B2C, Film Led, Purpose led
The NRMA - Purpose launch
B2C, Film Led, Purpose led