VODAFONE ‘BIG LIFE SWITCH’ - 3rdspace
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VODAFONE ‘BIG LIFE SWITCH’

 

ISSUE

 

The speed of Vodafone’s network was seen as slower than that of main competitor Telstra. How do we convince consumers that Vodafone’s 4G network is second to none?

INSIGHT

 

Smart phone technology is only as good as the network that supports it. And with the new Samsung Galaxy S4, you can do just about everything all your old tech combined could do on a single device, provided your network will support it.

 

IDEA

 

Demonstrate the speed of the Vodafone 4G network by dramatising all the technology you can replace with the Samsung Galaxy S4 powered by the Vodafone 4G network.

 

ACTION

 

Generated 78,560 YouTube views

Received over 6,000 ‘Likes’ for the ‘Big Life Switch’

Achieved a campaign reach of 1,485,541 people

Recycled over 2.5 tonne of e-waste

Mumbrella BEfest Winner: Best use of experiential

 “This campaign was aligned with Vodafones purpose  and

involved & entertained consumers across every touch point,”

Kieran McIlwain Content Manager