STUDY GOLD COAST - 3rdspace
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STUDY GOLD COAST

 

ISSUE

 

Study Gold Coast wanted to change the perception of what living and studying on the Gold Coast is like.

Reinforcing a welcoming and safe message for local and international students.

Supporting education institutional marketing.

Highlighting the Gold Coast as a study destination.

 

INSIGHT

The Gold Coast is home to a diverse mix of 25,000 students from 130 nationalities.

 

IDEA

Re-frame the way people react when they think about the Gold Coast to enhance the reputational credentials and celebrate forward thinking.

With students at the heart of the thinking and across all of the creative output, we demonstrated how they celebrate and embrace diversity with the world and encourage others to Join Our Human Rainbow.

 

ACTION

Hero content Films

Join our Human Rainbow landing page design and UX

Join our Human Rainbow event and activation 4th April

Supporting content – Films, Digital banners, Social, Ooh, Print and PR,

Commonwealth Games partnership and Channel 7.

www.ourhumanrainbow.org

“We are extremely proud of this project and excited to share it with the world. The Gold Coast is one of Australia’s top study destinations and this campaign will strengthen our position in an authentic, unique and very compelling way. And best of all, the students of Gold Coast are the inspiration and the stars of it.”

Shannon Tricklebank, Head of Marketing