Bringing NEC’s core values to life with Dylan Alcott and Joseph Deng.
ISSUE
Despite being one of the worlds’ leading tech companies NEC were invisible to many, and needed to drive greater awareness of their brand through a B2B content marketing solution with some purpose led content, in the lead up to one of the worlds’ largest sporting events.
INSIGHT
Australian’s admire sports people and none more than those who overcome personal challenges to focus on how they can be the best they can be on the world stage.
IDEA
Employ a B2B content marketing strategy of using NEC’s sporting ambassadors, to create a powerful content campaign. That captures the essence of high-performing talent and how it relates to business, and NEC’s core value: Let’s play to win.
ACTION
We brought NEC’s sponsorship of gold medallist Dylan Alcott and rising 800m star Joseph Deng into a powerful B2B content marketing platform as ambassadors, 3rdspace created a series of assets that delved deep into the psyche of what it takes, to play to win. As in sport, business and life it comes down to focus, relentless work, innovation through technology solutions and of course support.
CONTENT ASSETS CREATED
– 7 high impact films
– A microsite
– Opportunity to meet the stars at lunch and have a training session with the boys
– A stream of content from the athletes
ACHIEVEMENT
In the first weeks we have captured the attention of the C-suite with strong initial results
– CPV’s of 6 cents a view
– Completion rates of up to 65%
– Hundreds of leads through the tactic to meet the boys
