MYOB ‘Simplify Success’
To engage SMB’s outside of product campaigns with content that was of benefit, easy to understand and consume.
SMB’S want and need simple solutions to run or start their business.
Become the trusted adviser who could enable SMB’s to build and grow their business with a platform that would help them “ Simplify Success”
Create 20 videos and over 80 blog articles with a strong supporting social strategy to simplify Success
264,424 people clicked through to the post a job website
Cost per view You Tube 6 cents
50% of people completed views on YouTube
2.6 million views on YouTube