EBAY TECH TESTERS
ISSUE
Ebay is well known as a buy and sell platform and as part of it’s evolution over the last couple of years to be a go to destination for new products for big brands needed to drive consumer engagement for it’s tech pillar.
INSIGHT
We live in a world where people will trust the endorsement of someone like them as much or if not more than a major celebrity or influencer who is getting paid to say nice things about a product.
IDEA
Recruit 5 different people who represent the segments that tech and electronic brands want to attract from the Ebay audience to become our Tech Testers. Each month creating content with 3rdspace help to review a new product through film.
ACTION
Launch film
Websites and content for Australia and China
Tasting notes and Supplier Content