EBAY TECH TESTERS - 3rdspace
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EBAY TECH TESTERS

 

ISSUE

 

Ebay is well known as a buy and sell platform and as part of it’s evolution over the last couple of years to be a go to destination for new products for big brands needed to drive consumer engagement for it’s tech pillar.

 

INSIGHT

 

We live in a world where people will trust the endorsement of someone like them as much or if not more than a major celebrity or influencer who is getting paid to say nice things about a product.

 

IDEA

 

Recruit 5 different people who represent the segments that tech and electronic brands want to attract from the Ebay audience to become our Tech Testers. Each month creating content with 3rdspace help to review a new product through film.

 

ACTION

 

Launch film

Websites and content for Australia and China

Tasting notes and Supplier Content