07 May Making a difference, one soup at a time
SumoSalad asked us to help launch their new winter menu.
Our solution was a socially driven charity campaign to donate a Sumo Soup to someone in need, every time we saw a customer enjoying theirs.
Each time someone hashtags a photo of their Sumo soup with #heatupthestreet, SumoSalad donates the cost of that soup to Vinnies to help feed Australians experiencing homelessness. We spread the message through a 90 second hero clip on Facebook, cinema and radio spots, and reached out to influential lifestyle bloggers and charitable celebrities to help us with our cause.
View the launch spot here: