OUR PURPOSE
To rid the world of bland content
OUR VISION
To help brands and consumers connect
by creating content that provokes action
OUR BLOG
6 Things To get Right For A Seamless Virtual Event
This year content 3rdspace entered the virtual events space – a fairly logical development giv
12 August, 20206 Tips For Using LinkedIn Stories To Build Your Brand
Avid social media users will be familiar with the ‘stories’ format: highly-visual, snackable content
09 July, 2020How to grow your business through this recession
In light of a worldwide pandemic, last week, Australia’s unemployment rate surged to 7.1%, the highe
25 June, 2020Brave brands don’t just reflect cultural context, they act on it
The US race riots following George Floyd’s death in Minneapolis have spilled over into the national
15 June, 2020Time To Dial Up Your Tone of Voice
Over the last few months our content strategy team have been deep diving into social sentiment with
20 May, 2020Oh to feel safe again! What we can learn from collectively experiencing the lower levels of Maslow’s Hierarchy of needs.
Maslow’s hierarchy of needs, developed by Abraham Maslow in 1943 defines the natural human inclinati
14 May, 2020A Cheat’s Guide to Performing Market Research in a Remote World
As ex Global Marketing Officer of Procter & Gamble Jim Stengel once famously said when discussin
07 May, 2020Content & COVID-19: Why Now?
The rapid outbreak of the coronavirus pandemic presents an alarming health crisis that the world is
17 April, 2020The Importance of Real Time Brand Communication in Uncertain Times
In these challenging times it’s essential that our number one priority remains the safety of our soc
23 March, 2020A Note From Our Founder: A Time to be Authentic, Empathetic and Agile
We are facing a highly challenging, uncertain time. For businesses, things are moving quickly and it
16 March, 2020Lights, Camera, LinkedIn: How To Create A Great LinkedIn Live Stream
It’s just a few months old and still in BETA testing mode in Australia (meaning businesses need to s
10 March, 2020Content Action in Uncertain Times for the Travel Industry
The travel industry has taken a big hit through the recent bushfires and now the uncertainty within
28 February, 2020DON’T JUST POST, LISTEN
All too often, we hear from brands who are questioning the effectiveness of their content strategies
26 February, 2020HOW TO PREPARE FOR CHANGE
Changes in our environment and selves allow us to grow and develop. Fostering a change-centric cultu
03 February, 2020THE POWER OF INSTAGRAM STORIES
What are Insta stories? Instagram stories provide a short glimpse into share-w
22 January, 2020- 18 December, 2019
2020 Content predictions
2020 will be a year where the amount of content from brands will almost double. So with the New Year
12 December, 2019Is Your Content Getting Caught in The Clutter?
“There has been more content generated in the last 2 years than in the history of mankind” (Forbes).
29 November, 2019Top 5 Content Engagement Tips | 3rdspace
OUR TOP 5 CONTENT ENGAGEMENT TIPS As a LinkedIn Marketing Partner, 3rdspace recently joined the Li
26 November, 2019A World-First B2B Content Marketing Experience
Cutting through the overload of ordinary content clutter is a challenge we take to heart at 3rdspace
15 November, 2019- 17 October, 2019
Content marketing – the battle for your mind
If you’re a marketer with a few grey hairs you’ll be aware of the marketing classic by Ries & Tr
11 October, 2019What your content marketing strategy can learn from sport
Aussies love a bit of a skirmish – that’s why we love sport. If we look at why we love sport,
09 October, 2019Life after likes – Why social media platforms are removing ‘like’ counts and what it means for content creators
Unless you’ve been living under a rock, you’ll already know that Instagram recently started removing
01 October, 2019The changing face of education and what it means in telling it’s story
The higher education sector and vocational providers are already re-shaping their courses, making a
22 August, 2019The ‘Inside Out’ Approach: How to use content to win them in the hallways before you win them elsewhere
We’ve recently been working with a range of senior partners at Ernst & Young developing a conten
21 August, 2019Why Great content takes Time and Courage
In the last 2 years we’ve seen more content generated than in the entire history of mankind. …
21 August, 2019You Can’t Fake Purpose
One of the reasons we focus on our client’s purpose is this: when a value or belief resonates
03 July, 2019Why We Will So Miss Bob
All across socials last night were images and tributes to Robert J. Hawke. Why? Because Bob had pu
17 May, 2019The Content Metrics You Need to be Measuring
What’s the goal of any piece of content? To get it in front of human eyes, engaged with, loved and s
10 December, 2018Why Creative Directors and not CD’s
We have been creating and producing content before it was the new cool in advertising. A lot of us g
29 November, 2018Cause Vs. Purpose
Recently I got into a bit of a debate on LinkedIn with a very experienced strategist about how purpo
07 November, 2018Same Same? – Set sail for Blue Ocean Content
It often feels as though in many categories, brands tend to serve up the same content as their compe
01 November, 2018Content = We’ll Get to That Later
I’m not saying marketing in Australia is backward, but sometimes I wish brands would think about con
24 October, 2018What Gets Your Brand on the Awards List?
The answer… is a strategy with the consumer at the heart of the thinking, delivering a conten
23 October, 2018The ‘Yes’ campaign’s first ad misses the mark and could be costly.
Those in the ‘Yes’ camp for marriage equality need to start releasing more effective adv
12 September, 20178 things to help create audience-first content.
Summit Media’s 20th anniversary summit, Summit Audience Aware, was held in Manila earlier this month
22 August, 2017Things We Love
Here at 3rdspace we like to take the ‘sharing is caring approach’, and with that in mind off the bac
11 July, 2017Witness Katy!
On Friday, team 3rdspace were lucky enough to get up close at a private gig with none other than the
04 July, 2017Immerse Yourself in Content with Purpose
Often brands jump at the chance to use new technology without thinking about the bigger picture. Wha
26 June, 2017Publisher vs. agency: thoughts from someone who’s crossed over.
Welcome Natalia Krslovic, who joined 3rdspace six weeks ago as a content strategist and creator. Thi
19 June, 2017WORLD EXCLUSIVE: House of Trump – Donald Trump Comedy Podcast
2.9 million Australian listen to podcasts regularly. Those that have come to fame often have a power
09 June, 2017Four questions to ask when developing an influencer marketing campaign.
Social influencers Annaliese Gann (left) and Grace Ireland (right) for our #doubledenimdare c
05 June, 2017Social tribes and how to mobilise them
Tribes. They’re everywhere. As humans, we want to get around people who get us. It’s in our nature.
29 May, 2017Wake Up In Vanuatu
Background We were tasked with the challenge of revitalizing Tourism Vanuatu’s existing brand campai
08 May, 2017How 3rdspace and ITF are stopping a real fashion crime
Who can forget the iconic picture of Justin Timberlake and Britney Spears circa 2000, donning double
24 April, 2017Will Facebook Advertising benefit your business?
Since its birth just over a decade ago, Facebook’s prominence in the saturated world of social media
22 December, 2016Content with a Cause
When we were tasked by The Cancer Institute of NSW to create an informative content series ea
15 December, 2016Romeo Romeo, wherefore art thou brand?
Lights Camera Action! Before your brand can hit the red carpet, there are a few questions to ask. Th
02 December, 20163rdspace wins a Silver and Gold at the BEfest Awards 2016
Up against some of the biggest agencies in the country and budgets in the millions, last night 3rdsp
11 November, 2016Crust Collaborate with Peking Duk
We recently announced an exciting brand collaboration between Crust Pizza and Peking Duk; a dynamic
26 October, 2016Who you gonna call?
A recent campaign with Pepsi – whose marketing mantra is all about a better now with fun, unconventi
12 October, 2016Instagram 6 Years On
Instagram, the most popular photo-sharing site in the world, today celebrates six years since its la
06 October, 2016Business and the power of social, environmental & community change.
There is no escape from a story. We live in a deep, multi-connected world; unless you choose to beco
14 July, 2016Pay for a Personality, or Create Your Own?
Pay for a personality, or create your own? That is the question. You’ll notice a couple of pieces of
01 June, 20165 ways to create engaging content
At 3rdspace, we are always talking to our partners about the importance of developing a powerful con
17 January, 2016We’ve moved!
3rdspace has moved. That’s right, we have made the big move. The whole office was packed into boxes,
10 November, 2015Boost Juice: The Black Label Edition
3rdSpace’s latest example of content creation. Boost Juice have launched a new premium product
09 November, 2015Insurance Australia Group – NRMA SGIO
We’re pumped to be working with IAG on their NRMA and SGIO brands. IAG have a clear core purpose tha
06 November, 2015Content Predictions for 2016
As we approach the end of yet another year, it’s time to deliberate on the trends we expect to see i
22 October, 20153rdSpace Delivers for Crust SA
Content Agency 3rd Space has recently started working with the lovely people at Crust Gourmet Pizza.
13 October, 2015Why Your Brand Needs a Content Purpose
I’m not ashamed to say it, I have a massive professional crush on Simon Sinek. There’s something abo
30 September, 20155 Content Tips from Pop Icons
Before founding 3rdspace I spent a lot of time with artists who created iconic music in my ro
27 August, 2015Diary of an Intern
Our newest member Andi reflects on her time so far here at 3rdspace. The first day of an internship
02 July, 2015What Kind of Traveller Are You?
Insight Travel asked us to get over 50s to consider an Insight Vacation for all their holiday planni
07 May, 2015You don’t have to be a doctor to save lives
The Health Services Union recently asked us how they could raise awareness of the impact of the Stat
07 May, 2015Making a difference, one soup at a time
SumoSalad asked us to help launch their new winter menu. Our solution was a socially driven charity
07 May, 2015
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Fiona Hunt – Managing Partner UK
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