OUR PURPOSE
To rid the world of bland content
To rid the world of bland content
To help brands and consumers connect
by creating content that provokes action
This year content 3rdspace entered the virtual events space – a fairly logical development giv
Avid social media users will be familiar with the ‘stories’ format: highly-visual, snackable content
In light of a worldwide pandemic, last week, Australia’s unemployment rate surged to 7.1%, the highe
The US race riots following George Floyd’s death in Minneapolis have spilled over into the national
Over the last few months our content strategy team have been deep diving into social sentiment with
Maslow’s hierarchy of needs, developed by Abraham Maslow in 1943 defines the natural human inclinati
As ex Global Marketing Officer of Procter & Gamble Jim Stengel once famously said when discussin
The rapid outbreak of the coronavirus pandemic presents an alarming health crisis that the world is
In these challenging times it’s essential that our number one priority remains the safety of our soc
We are facing a highly challenging, uncertain time. For businesses, things are moving quickly and it
It’s just a few months old and still in BETA testing mode in Australia (meaning businesses need to s
The travel industry has taken a big hit through the recent bushfires and now the uncertainty within
All too often, we hear from brands who are questioning the effectiveness of their content strategies
Changes in our environment and selves allow us to grow and develop. Fostering a change-centric cultu
What are Insta stories? Instagram stories provide a short glimpse into share-w
2020 will be a year where the amount of content from brands will almost double. So with the New Year
“There has been more content generated in the last 2 years than in the history of mankind” (Forbes).
OUR TOP 5 CONTENT ENGAGEMENT TIPS As a LinkedIn Marketing Partner, 3rdspace recently joined the Li
Cutting through the overload of ordinary content clutter is a challenge we take to heart at 3rdspace
If you’re a marketer with a few grey hairs you’ll be aware of the marketing classic by Ries & Tr
Aussies love a bit of a skirmish – that’s why we love sport. If we look at why we love sport,
Unless you’ve been living under a rock, you’ll already know that Instagram recently started removing
The higher education sector and vocational providers are already re-shaping their courses, making a
We’ve recently been working with a range of senior partners at Ernst & Young developing a conten
In the last 2 years we’ve seen more content generated than in the entire history of mankind. …
One of the reasons we focus on our client’s purpose is this: when a value or belief resonates
All across socials last night were images and tributes to Robert J. Hawke. Why? Because Bob had pu
What’s the goal of any piece of content? To get it in front of human eyes, engaged with, loved and s
We have been creating and producing content before it was the new cool in advertising. A lot of us g
Recently I got into a bit of a debate on LinkedIn with a very experienced strategist about how purpo
It often feels as though in many categories, brands tend to serve up the same content as their compe
I’m not saying marketing in Australia is backward, but sometimes I wish brands would think about con
The answer… is a strategy with the consumer at the heart of the thinking, delivering a conten
Those in the ‘Yes’ camp for marriage equality need to start releasing more effective adv
Summit Media’s 20th anniversary summit, Summit Audience Aware, was held in Manila earlier this month
Here at 3rdspace we like to take the ‘sharing is caring approach’, and with that in mind off the bac
On Friday, team 3rdspace were lucky enough to get up close at a private gig with none other than the
Often brands jump at the chance to use new technology without thinking about the bigger picture. Wha
Welcome Natalia Krslovic, who joined 3rdspace six weeks ago as a content strategist and creator. Thi
2.9 million Australian listen to podcasts regularly. Those that have come to fame often have a power
Social influencers Annaliese Gann (left) and Grace Ireland (right) for our #doubledenimdare c
Tribes. They’re everywhere. As humans, we want to get around people who get us. It’s in our nature.
Background We were tasked with the challenge of revitalizing Tourism Vanuatu’s existing brand campai
Who can forget the iconic picture of Justin Timberlake and Britney Spears circa 2000, donning double
Since its birth just over a decade ago, Facebook’s prominence in the saturated world of social media
When we were tasked by The Cancer Institute of NSW to create an informative content series ea
Lights Camera Action! Before your brand can hit the red carpet, there are a few questions to ask. Th
Up against some of the biggest agencies in the country and budgets in the millions, last night 3rdsp
We recently announced an exciting brand collaboration between Crust Pizza and Peking Duk; a dynamic
A recent campaign with Pepsi – whose marketing mantra is all about a better now with fun, unconventi
Instagram, the most popular photo-sharing site in the world, today celebrates six years since its la
There is no escape from a story. We live in a deep, multi-connected world; unless you choose to beco
Pay for a personality, or create your own? That is the question. You’ll notice a couple of pieces of
At 3rdspace, we are always talking to our partners about the importance of developing a powerful con
3rdspace has moved. That’s right, we have made the big move. The whole office was packed into boxes,
3rdSpace’s latest example of content creation. Boost Juice have launched a new premium product
We’re pumped to be working with IAG on their NRMA and SGIO brands. IAG have a clear core purpose tha
As we approach the end of yet another year, it’s time to deliberate on the trends we expect to see i
Content Agency 3rd Space has recently started working with the lovely people at Crust Gourmet Pizza.
I’m not ashamed to say it, I have a massive professional crush on Simon Sinek. There’s something abo
Before founding 3rdspace I spent a lot of time with artists who created iconic music in my ro
Our newest member Andi reflects on her time so far here at 3rdspace. The first day of an internship
Insight Travel asked us to get over 50s to consider an Insight Vacation for all their holiday planni
The Health Services Union recently asked us how they could raise awareness of the impact of the Stat
SumoSalad asked us to help launch their new winter menu. Our solution was a socially driven charity
Rachael Sullivan – Managing Partner UK
Fiona Hunt – Managing Partner UK
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